Yahoo's Shoposphere

Yahoo has made a "social commerce" update to its site to add community feedback on products to the shopping experience.

Quote
"The Shoposphere and Pick Lists are examples of social commerce. We believe the community of shoppers is one of the best sources for product information and advice. The Shoposphere is a place to discover interesting and cool products thematically arranged into Pick Lists by other shoppers. It’s always changing. It includes new lists in a “product stream” and highest rated lists which are a fun way to explore new products and trends. The Shoposphere will continue to evolve as a hub for other types of user-generated content."

Pick Lists are lists of products on any topic, and can include any of the 90 million products available through Yahoo! Shopping. With Pick Lists, users can share their knowledge about products they've researched for the benefit of the community. More detail here.

Shoppers shopping online are now getting the full advantages of creativity and usefulness. You can participate and share your researches for the benefit of others. Very interesting, the Shoposphere is in Beta, just pop in here and have a feel of what it's like.